He is known for launching and reviving newspapers. He formed the entire editorial team and conceived editorial content during the launch (in 1996) of ‘Vaartha’ newspaper as the Associate Editor and revived ‘Andhra Prabha’ Daily (in 2004) as the Chief Editor. He founded A.P.College of Journalism (in 1997) at Hyderabad.
As a poet, he has brought out three anthologies of poems (Panchama Vedam, Pasupu Jabilli and Adi Parvam) and a long poem (Nanna Cycle)
His poems were translated into many Indian languages besides English. His poems in ‘Panchama Vedam’ are part of curriculum in Telugu literature at Post graduate level in all Universities of Andhra Pradesh (India).
His satirical columns on contemporary politics, social relations and human values have made him a household name in the two Telugu speaking states. His seniors fondly call him ‘Andhra Art Buchwald’ for his wit and humor.
Though his short stories are less in number, critics often quote them.
As Media teacher, he has produced thousands of journalists who constitute a major chunk in Media folks of Telangana and Andhra Pradesh.